Package · Most common
Growth
For companies making their first or second dedicated seller. Post-PMF companies making their first or second dedicated sales hire who can't afford a mis-hire or a six-month ramp.
What it removes
The problems this package solves
- A US AE costs $150K–$250K fully loaded and takes 3–6 months to ramp.
- Your first hire is asked to 'figure out sales' with no system to inherit.
- If that rep quits at month 10, you're back to zero.
What's included
Inside the Growth package
- Everything in Basic
- 1 dedicated SDR or AE (full BST arc)
- Full IP library + vertical decks
- Battle cards & partner strategy
- Rep transfers to your payroll at Q4
How it works
A four-quarter Build → Sell → Transfer arc
Revenue diagnostic, ICP, stack deployment, IP library v1, and rep onboarding. Exit gate: stack live, cadences running, rep certified.
Rep in market: meeting generation, message iteration, first closed-won, battle cards rebuilt from real objections. Exit gate: first revenue attributed.
Compound the motion — pipeline coverage to 3x, vertical decks, partner programme live, playbook hardened. Exit gate: cycle length known, forecast reliable.
Rep transitions to your payroll. Playbook, pipeline and partner relationships handed over. The technology stack continues on ARR — you own the function.
The outcome
A proven, in-market seller with attributed revenue — transferred to your payroll at Q4 with a full playbook, so the capability stays even if the person changes.
FAQ
Common questions
What if the rep isn't the right long-term fit?
The system — playbook, IP, stack and pipeline — is yours regardless of the individual. That's the point of the transfer model: you own the capability, not just the headcount.
SDR or AE — which do I get?
Whichever your gap requires. We diagnose whether the constraint is pipeline (SDR) or closing (AE) before Q1 and staff accordingly.
What is Build → Sell → Transfer?
A four-quarter arc. We build the revenue engine, prove it with real pipeline and revenue in-market, then transfer the rep, playbook and relationships to you. Each quarter has a defined exit gate.
Who owns everything at the end?
You do. The IP library, playbook, data and — where included — the rep on your payroll are yours. The technology stack continues on ARR under your ownership.
How do you price this?
Indicative pricing is calibrated against your alternative cost of hiring, not cost-plus. Final scope is confirmed on an intro call before anything starts.
Ready to talk through Growth?
Book an intro and we'll confirm scope and pricing for your stage.